In 2015, uKnighted founder, Alex Knight, set out with a vision: to create a space to help promote unsigned musicians, with a passion for authentic, creative music, in Manchester.
“Authentic, creative music, performed on real instruments has been the backbone of all music for the past century”
Performing To Representing
While studying an undergraduate degree in Popular Music & Recording at the University Of Salford, Alex was part of several bands that successfully created new music, performed live, and released EPs to sell. However, it soon became apparent that the bands needed to do more than simply engage in these activities. These offered no way for the bands to build a following or gain any noticeable recognition. All bands relied on promoters to get gigs, a large network to promote their work, and record labels to help fund these activities.
However, at the time, many of the local promoters and labels were not interested in Rock and Metal music. Instead, the majority focussed on what had become the sound of the 21st Century: EDM, Drum n’ Bass, Dubstep, and Electro Indie. This made it difficult for rock bands to get gigs, promotion or a record contract.
After leaving University in 2014, the bands Alex had associated with began to fall apart. Many members (including himself) needed regular jobs to provide steady flow of income. This left little time dedicated to the bands themselves. Following a year away from the Music Industry, Alex decided to help bands in similar situations. He wanted to use the knowledge acquired through University and work experience promote Rock bands in the right way. He chose to do so by providing a platform to present new releases, review gigs, and provide critical feedback to bands, to help them grow.
Vision Come To Life
Now, Alex has built up a network of Rock & Metal promoters, reviewers, and industry contacts that can help bands to grow in their unique field. While his vision for a cohesive platform that boosts the reputation of new bands is not complete, Alex has helped nearly 50 bands in the past year through providing reviews, gigs or advice. The future looks bright for many emerging bands in Rock & Metal, and, with the right support and guidance, there is no reason why there can’t be many more heavyweight bands to compete with the new norms of Popular Music.